Costco Black Friday 2017 Week 1 Ad Scan

Costco 2017 Black Friday Cover

Hot off the presses is the Week 1 Costco Black Friday 2017 ad scan. Each week through Black Friday Costco will have a different coupon book valid, which will also coincide with the November 2017 Costco coupon book. If you click the link at the top of the post you’ll be taken directly to the ads so you can view them. Week 1 coupons will run from November 9th through November 16th. There are 9 pages in the first week. Also of note, Costco is calling this their Holiday Savings Book, which includes Week 1 deals, Week 2 deals, and Black Friday weekend.

One very interesting thing to note in this ad is that Costco is not publishing the prices of some of the items in advance. The wording says, “For price, visit item page during valid dates”. The reason Costco is doing this is because they don’t want their competitors to know so early what price they will be offering it at and then undercutting them. While it makes it harder for the consumer to plan their shopping out in advance, it probably also means we can get slightly better pricing because Costco can be more aggressive. Costco can also wait for the competition to post their pricing and then use the same strategy, undercutting them to win business. We believe this is the first time we’ve seen this in a coupon book, so it will be interesting to see how this works out. What do you think of it?

Make sure to check out the other Costco Black Friday deals as well!
Costco Black Friday 2017 Week 2 Ad Scan
Costco Black Friday Weekend 2017 Ad Scan
Costco November 2017 Coupon Book

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  • Your article states, “Each week through Black Friday, Costco will have a different coupon book valid…” which is incorrect. There is is exactly ONE coupon book, called the Holiday Savings Book, and each week is a different bunch of pages in said book. In fact, there are six pages for Nov. 9 – 16 in warehouse, two pages for Nov. 1 – 29 online, one page Nov. 9 – 16 online, five pages Nov. 17 – 22 in warehouse, six pages Nov. 17 – 27 in warehouse, one page Nov. 17 – 27 online, two pages Nov. 17 – 23 online, one page Nov 24 – 27 in warehouse and online, four pages Nov. 24 – 27 in warehouse, and two pages Nov. 23 – 27 online. Confusing and I wish they would simplify the dates and locations!

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