UPDATE: See it on YouTube here: http://www.youtube.com/watch?v=2FUiXoAvOwI
Tonight at 6pm a documentary called “The Costco Craze: Inside the Warehouse Giant” will air on CNBC about a lot of the psychology behind what Costco does and why their customers do what they do. I am excited to see what they say about it, and I imagine you will be as well.
I’m not sure I’ve ever thought about the fact that Costco never advertises. That’s pretty cool. Will you be watching?